- Legal entity: Keltai Analytics Limited
- One George's Quay Plaza, George's Quay, Dublin 2, D02 E440, Ireland
- +353 1 525 2330
- [email protected]
This policy applies to this website, our marketing pages, and communications initiated through forms or emails from this site. Where you contract for services, additional contractual terms may apply, including data processing terms for business customers.
Quick summary
- Essential cookies are always active for security and saving preferences.
- Analytics and marketing cookies are activated only after consent.
- You can withdraw consent at any time via “Manage cookie preferences”.
- We do not sell personal data. We share limited data with Google and Meta for ads measurement when enabled.
- 1) Cookie categories
- 2) Marketing disclosures
- 3) Consent requirements
- 4) Data sharing with advertising partners
- 5) Lead forms and contact requests
- 6) Google services and advertising
- 7) Meta advertising services
- 8-10) Site integrity and children
- 11) International transfers
- 12) User rights
- 13-15) Data, legal basis, retention
- 16) Policy metadata
SECTION 2: Marketing Cookies (Mandatory Sub-Disclosures)
When marketing and advertising cookies are enabled, we use them to measure advertising effectiveness and to show our advertisements to people who previously visited our site. The disclosures below describe how this works in plain language.
- Third-party ad serving: "Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."
- Advertising partners: "We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."
- Remarketing: "We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."
- YouTube and Display Network: "Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."
- Tracking technologies: "We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags"
- Advertising measurement: "We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."
- Technologies in use: "Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)"
- Opt-out from personalized advertising: "You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely you will continue to see non-personalized advertisements."
- Cookie preference management: We provide a clearly visible link labeled “Manage cookie preferences” in the footer that reopens the cookie consent panel where you can accept or reject each category independently.
SECTION 3: Consent Requirements
We use a cookie consent banner that appears on first visit (or when your previous choice has expired). The banner offers three options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. Analytics and marketing cookies do not activate until you explicitly consent. Your choice is stored in localStorage for 12 months. If you reject non-essential cookies, only essential cookies remain active.
"By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal."
"Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request."
"You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid."
SECTION 5: Lead Forms and Contact Requests
Lead Forms and Contact Requests
"When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy."
Although the homepage contains a newsletter signup, this website is structured to minimize personal data. Newsletter collection is limited to email address and explicit consent.
SECTION 6: Google Services and Advertising
Google Services and Advertising
"This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by:
https://policies.google.com/technologies/ads"
We configure analytics and advertising technologies to respect consent. If you reject non-essential cookies, we do not intentionally activate analytics or marketing tags on this website.
SECTION 7: Meta Advertising Services
Meta Advertising Services
"This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy:
https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit:
https://www.facebook.com/adpreferences/"
SECTION 8: Prohibited Content Self-Declaration
"This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full."
SECTION 9: Landing Page Integrity Statement
"The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website."
SECTION 10: Children's Privacy
"This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor."
SECTION 11: International Data Transfers
"Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly."
SECTION 12: User Rights (GDPR Articles 15-22)
"If you are located in the EEA or UK, you have the following rights:
- - Access (Art. 15): request a copy of data we hold about you
- - Rectification (Art. 16): correct inaccurate or incomplete data
- - Erasure (Art. 17): request deletion ('right to be forgotten')
- - Restriction (Art. 18): limit how we process your data
- - Portability (Art. 20): receive your data in a structured, machine-readable format
- - Objection (Art. 21): object to processing based on legitimate interest
- - Withdraw consent (Art. 7.3): revoke consent at any time without penalty
"To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk"
SECTION 13: What Data We Collect
The categories below describe the data we may collect depending on how you use the site. We aim to collect only what is necessary for a stated purpose, and to avoid collecting sensitive personal data. If you contact us, you control what you include in your message.
- - Full name
- - Email address
- - Phone number
- - IP address
- - Browser type and version
- - Device type and operating system
- - Cookies and tracking identifiers
- - Usage data (pages visited, time on site, click paths)
- - Form submission content
- - Conversion events (form submits, calls, purchases)
SECTION 14: Legal Basis for Processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
Where legitimate interest is used, we balance our interest in protecting the site and preventing abuse against your rights and freedoms. You can object to such processing as described in the User Rights section.
SECTION 15: Retention Periods
We keep data only as long as needed for the purpose collected, and to meet legal, compliance, and audit requirements. Retention may be extended if needed for dispute resolution or to comply with applicable law.
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
SECTION 16: Policy Metadata (Required)
- Last Updated: January 15, 2026
- Effective Date: January 15, 2026
- Change notifications: Changes are notified via homepage banner minimum 14 days before taking effect.
- Length notice: This Privacy Policy is intended to be comprehensive and includes required disclosures for analytics and advertising technologies.
Important notes
This Privacy Policy is provided for transparency about how this website operates. It does not replace legal advice. If you have questions about how Keltai handles personal data in a customer service engagement, contact us so we can provide the relevant contractual and operational details.